What can SEO services offer you?
Let’s say you own a construction business in Kaunas. Put in the Google search engine keyword tool address (www.adwords.google.com/select/KeywordToolExterna) and enter a few words or phrases. I typed: "Construction work in Kaunas”, Construction in Kaunas”, “Repair works in Kaunas”.
Let’s look at the results. The right phrases are "Construction in Kaunas (880 queries per month) and “Repair in Kaunas” (1900).For a construction company, of course, a more appropriate keyword would be "construction in Kaunas”, because repairs may be cars, home appliances, bicycles, etc. Therefore, that is the phrase we choose for SEO optimization. It is necessary to consider not only the frequency of the query, but also its ability to sell. If you are in the first ten spots, your website will be visited by 704 people (80%). Unfortunately only a few of them will become customers for several reasons:
- Most consumers can not formulate an exact request. Maybe they are looking for information on buildings, statistics, and so on.
- Site design and content.
- Information presentation.
- Communication with the client.
In similar cases, conversion (the number of visitors who ordered the service) is about 3%, which are 21 customers a month. Each web page can be optimized for different key words. For example the main could be under “Construction in Kaunas”, on the other write about blocks and then match the phrase "laying pavement in Kaunas" (28 queries per month). Conversion will be much higher, because the request is quite accurate. As we can see from the model above, ordering Search Engine Optimization services is truly worth it.